Boosting Sales with B2B eCommerce B2B e-commerce, or business-to-business e-commerce, involves the digital exchange of products and services between multiple businesses. This online commerce strongly emphasises business interactions, unlike business-to-consumer (B2C) e-commerce, which primarily revolves around transactions between customers and companies. Business-to-business (B2B) e-commerce encompasses various products and services, including components, raw materials, completed items,…
Long-form vs Short-form Sales Letters – The Differences
Long-form vs Shortform Sales Letters You send sales letters to prospects when you are proposing new items or services. They are a direct communication from you to them. Sales letters are written in the style of a salesperson, with the goal of persuading the reader to acquire something. Sales letters can be classified primarily as…
